Event:
The core attraction of an event is built upon an interaction of psychological mechanisms, at the centre of which lies the interplay of suspense and relaxation. It generates an inner tension, the cognitive dissonance, which is then relieved by the previously defined core message (concerning product or brand).
Projects:
MINI "Double D in China"
Bausparkasse Schwäbisch Hall: "Living dreams"
Volvo "Experience XC90"
BMW Designworld
