MINI MOBILE @Fuorisalone Milano
Oversized installation of the whole MINI family lineup as an eye-catcher at the design fair in Milan.
Assignment:
Developing a concept in order to display the four different MINI models as a coherent product family. Research of an adequate location in Milan. Creative direction, organisation and realization of the installation on site.
Location:
The "Temporary Museum of Design" on the site of Superstudio Piu in the hip design district of Milan, the "Zona Tortona".
Organisation:
The installation as a mobile with real vehicles is supposed to surprise visitors of the fair and show them a new point of view at the same time: Flying automobiles, detached from the street give the impulse for innovative and creative thinking and help to make new experiences. The term "mobile" describes a kinetic sculpture in an artistic sense. A mobile is a freely suspended and balanced structure.
