PUMA "Guerilla in Marseille"
Generating a buzz for the opening of the new PUMA concept store in Marseille, France.
The task:
Creating awareness for the brand PUMA in town despite a general ban on davertising, concept and lead organisation of all activities.
The location: Marseille, France.
Projection Bombing in Marseille:
Projection of an animated film from a driving van onto the facades of buildings before the opening.
Fotoshootings:
Professional fotoshooting with models and customers to avoid the advertising ban. Communication via director chairs with print. Projection onto the shop window at night.
Footmirrors:
Installation with special mirrors on sidewalks for checking shoe styles.
Fashion fast lanes:
Show lifestyle-shoppers the fastest way to the new PUMA Flagship Store.
