PUMA in Manchester Opening of the concept store
Generating a buzz for the opening of the new PUMA concept store.
The task:
Creating awareness for the brand PUMA, lead organisation of all activities taking place.
The location: Manchester, UK, Arndale Shopping Center.
The PUMA VIP Capsule:
Transformation of the VIP-Gondola of the Manchester Wheel to the "PUMA VIP Capsule" one week before the opening. At the opening 340 free rides with a private DJ were given away to visitors of the shop. A live picture was streamed down to a screen in the store.
Projection Bombing:
Filmprojection out of a driving car onto the facades of Manchester the night before the event.
Impro theatre "Catfight":
Impro-Stücke mit zwei Darstellerinnen, die sich um ein PUMA Produkt streiten.
Installation "Catch your shadow":
Media-Installation where the visitors’ shadow on the floor is reveals an image.
