MINI "Splitdoors"
Ambient Media activities in target group relevant locations on the occasion of the world premiere of the MINI Clubman.
The task:
Creation of an unconventional outdoor advertising measure, search for cooperation partners in various cities and handling of these, creative direction, graphic design and production, supervision on site.
The location: Frankfurt Airport, shops in Frankfurt, Berlin and Munich
Glass doors:
In order to emphasise the special product feature of the MINI Clubman, its rear doors, in an unconventional manner, pictures of the rear view of the car are attached to the doors of target group relevant stores. All involved store allowed a use of their doors free of charge. Also, the glass doors of Frankfurt Airport were integrated into this activity.
