Sony Ericsson "The Awakening of the senses."
International press event combining design and emotion.
The task:
Development of a dramaturgical concept line, concept, room design, film production, creative direction on site and event direction, project assigned by the agency Brandevent.
The location: Superstudio, Milan (Italy)
"Awareness of Senses"
The guests are invited to a „blind supper" during which, due to the temporary loss of sight, all other senses such as touch or taste are sharpened. The product in the centre of attention initialises the return to light.
"Awakening of Senses"
The opening of the room leads the guests to design-landscape, similar to an innovative Zen garden. Here, the guests are introduced to the culinary indulgence of molecular cuisine.
"Experience of Senses"
The guests experience design icons in an altered atmosphere.
