MINI "Teasering Clubman"
First Guerrilla teaser activities in the pre-launch phase of the new MINI Clubman.
The task:
Conception and realisation of Guerrilla promotion activities in the run up to the product launch. Location research, film production, creation and production of special giveaways. Production of the online trailer "Prototype".
The location: Geneva
Water Works Geneva:
A 50-meter wide migrant film-projection is cast upon the facade of the building.
Further activities in the city are spontaneous appearances of the prototype of the MINI Clubman. These are also filmed and spread quickly via viral marketing.
"Hot Chocolate":
The press receives a special giveaway of chocolate eggs. One of these eggs is made of chilli-chocolate; the first sketch of the MINI Clubman is hidden inside it.
