MINI Dealer Drive Rom
Unconventional marketing measures for the "International MINI Dealer Drive Experience"
The task:
Creative concept, design planning and realisation of various unconventional "brand-monuments" during the IMDE 2006.
The location: Rome and its surrounding areas
MINI Fibreglass:
On their "Experience Route" through the surrounding areas of Rome, the international dealers are confronted and inspired by life-size MINI replicas made of fibreglass, staged in unusual arrangements. Not only the dealers are highly impressed by the five-week presentation, it also causes a buzz amongst inhabitants and the local press.
Pool Sharks:
During the evening events in the pool area on the roof of the Radisson SAS Hotel in Rome, two animated sharks are projected into the swimming pool.
