Coca Cola GmbH: Strategy
Development of a strategy for a long-term brand asset for the beverage Fanta Citrell
The task:
Research for and production of a trend-analysis video „Moods and Affinities“ of the target group "Early Adaptors", utilisation of a new trend as a catalyst and image transfer onto the brand. Conception of Guerrilla Marketing measures, creation of PR value, strategic concept for media value, development of cooperation strategies for media and partners, development of sponsoring strategies, evaluation of various innovative presentation platforms.
