MINI Collection Urban Style Tour
The MINI Collection "on the road".
The task:
Generation of ideas, overall concept, room design, light design, design of the tour bus "Double D", conception of accompanying promotion activities, planning, logistics and realisation of the entire tour.
The location: Pan-European
The Double D:
Search for and remodelling of a London double-decker bus, room concept for a multi-functional lounge in the top floor. Conception and design (including light design) for the MINI Collection store on the lower floor. Integration of cooperation partners into the interior design. Conception and realisation of interactive installations.
Accompanying activities:
"Urban culture" activities are implemented on site as image amplifiers: Le Parkour, Beatbox Battles and Break Dance performances.
