MINI Le Parkour
Production of mobile Guerrilla performances around the extrem sport "Le Parkour".
The task:
Trend research of new extreme sports, international selection of protagonists, transferral of the "Le Parkour Philosophy" into the brand philosophy of MINI, music production, choreography and realisation of the performances, production of an online film trailer.
The location: Loreley (Germany) und Misano (Italy)
Le Parkour:
future:headz is one of the first agencies to implement "Le Parkour" in Germany. "Le Parkour" is an extreme sport in which the participants, who call themselves Traceurs, find absolutely unconventional paths through cities, overcoming the limits set by architecture and nature.
The city is the course.
Your fantasy is your map.
Your body is moving.
Your mind is in the flow.
