BMW AG "The Driving Force Tour"
Generation of a Buzz around the new BMW 3 series in Eastern Europe.
The task:
Creation of a PR-Buzz, concept for innovative Guerrilla Marketing measures, conception and realisation of a stage-show, production of audio-visual media content, graphic design, conception and realisation of "flying screens" as well as the overall organisation and organisation of press conferences in each city.
The location:Capital cities of Eastern European countries
The Cross Road Performances:
Fabrication of special portable Plasma screens. Presentation of an own product image film about the new BMW 3 series on these screens in front of waiting car drivers.
The Mobile Street Activities:
Eye-catching Guerrilla promotion activities with three giant inflatable balls in city centres.
The Show:
Concept and choreography for a dance performance. Development and realisation of the dramaturgy. Flying screen: Film projection within a helium balloon as visual support for the various scenes.
