Sony Ericsson "Playground"


Emotional exhibition concept for the fair stand at the CeBIT.

The task:
Development of an emotional communication concept for the fair stand at the CeBIT. Planning of interactive installations, concepts for various shows and their integration into the overall daily plan, integration of contents from Sony Pictures and Sony Music, production of audio-visual media contents, live-direction for video performances.

The location:
CeBIT, Messe Hannover

The 360° Duality Portrait:
Development of new software and programming of mobile phones for the installation. Interpolation of portraits created by many mobile phones using the "Matrix-Effect" into a camera-pan around the visitor.

The Video Jockey or VJ:
The heart of the playground: real time arrangement of a multitude of video sources.

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