BMW AG "The Principle of Joy. The new BMW 1 series."
Experience-oriented exhibition for the product launch of the BMW 1 series.
The task:
Overall concept, room design, planning and mood management of the exhibition as well as graphic design, photography and film production, material research, conception and supervision of the interactive elements.
The location:
BMW brand windows in Berlin and Munich. The facades of the buildings are designed with a special foil from Japan, which allows a view in certain angles.
Die Module:
The interactive BMW 1 series box offers a multimedia experience based on interaction. Further, the media installation shows a video collage with driving scenes of the BMW 1 series on an innovative 3D Plasma screen. In the Joy Lounge, an After Work Party takes place each week, which turns the exhibition into „the talk of the town“. In addition, we let men’s dreams come true: in the "Men’s Park", gentlemen can find a place to rest during Christmas shopping and enjoy the contents created especially for men.
Counted total number of visitors in Munich: 159.000
