BMW ConnectedDrive Exhibition
Visions - Good News For Drivers: interactive and experience-oriented product exhibition concerning the subject of "Networking: Human-Automobile-Environment"
The task:
Strategy, concept, planning of rooms and installations, dramaturgy of events, creative direction, media production, graphic design, choreography, development of a new and interactive live TV format, overall direction.
The location:
BMW Pavillon Munich
The 4-month exhibition displays the networking between Human-Automobile-Environment with interactive elements on an experience-oriented cognitive level. In the windows of the Pavilion, interactive installations present themselves and contact passers-by. At 3 VIP and 11 corporate events there is an additional dance performance. A "virtual costume projection" realised in cooperation with the ZKM in Karlsruhe is the highlight of the production.
