MINI POS-Optimisation "Adventure Business Concern"
Creation of a nationwide POS-Guideline for MINI in Germany.
The task:
Development of a brand experience. From the presentation of the cars to the lifestyle-decoration. Establishment of the status quo, survey of the target group, development of a concept strategy based on the corporate identity of the brand, room design, design of room elements, development of decoration with a brand fit, documentation of before/after examples, illustration/photography/compilation of a handbook.
The location:
MINI dealers throughout Germany.
