BMW "iDrive Days Berlin"
14-day launch-presentation of the new BMW 7 series with interactive driving adventures.
The task:
Overall-concept, planning of rooms and installations, dramaturgy of events, media production, realisation, supervision.
The location:
Messe Berlin
An exclusive driving course is set up inside the largest exhibition hall of Berlin for invited guest to experience. Movement sensors activate multimedia adventures, in which the most important product features are highlighted. Inspired by this driving course, the guests are invited to get to know the car during a test drive.
