Volvo "Experience XC90"
Partner conference of Volvo Germany with an internal presentation of the new XC90.
The task:
Creative Concept and script, room design, stage design, creative direction, music production, film production, choreography, supervision of realisation and overall direction.
The location:
Zenith Halle in Munich.
A divided room concept expresses the dramaturgy of the evening. In the Information Lounge, various lectures are held on different stages. After the opening of a gateway to the next room, the new XC90 is revealed in order to be experienced by the visitors. In the Excitement Area, the new brand image is portrayed by an unusual performance combining projections with an almost 100m2 large mirror.
