BMW Designworld
Launch presentation of the new BMW 7 series for the BMW Group worldwide
The task:
Creative concept and script, room design, creative direction, film production, choreography, music production, international casting, supervision of realisation, overall direction.
The location:
A "tent-world" in Phuket Town / Thailand
The spectacular opening of the room shows the revelation-zone. Korean drummers emblematise the gracefulness of strength. A choreography of cars and a synchronised dance performance complete the appearance of the new BMW 7series.
